Search Engine Optimization, Website Design & Development Firm
775.265.7574 | 
website map
We are a small team of experts with diverse backgrounds, which helps us think outside the box. We are creative, analytical and use both sides of the brain in our fanatical quest for ever-better results.
Alexander Dolinin, search, design & technology sherpa
Norah Gastelum, writing sherpa
Mastermind behind eSherpa, Alexander handles everything from client services and strategic planning to rolling up the sleeves and applying his search marketing, programming and creative talents.
With degrees in engineering and pedagogy and business experience in the US and abroad, Alexander has the ability to quickly grasp the essence of a business problem and find an astute solution. Beginning with his roots in photography and fine arts, his experience spans from the off-line world of digital imaging and printing, to building websites since 1996 as a freelance web consultant, to leading online projects as a senior web designer/producer in a fast paced advertising agency. Throughout the years, his work has pleased clients from Miller Brewing Company to Smithsonian Institute.
The result of all this trial by fire is the balanced blend of design skills, technological expertise and business savvy that Alexander brings to any project.
To relieve his face from serious screen burn, he practices karate, pretends to draw or take pictures and spends time with his family.
As an English teacher and a translator, Norah understands the importance of language and how best to harness its energy. She is a creative and engaging writer, who can also generate and organize content, as well as do copy repair and editing in both English and Spanish.
As a copywriter, she has been an integral part of the planning and development of eSherpa. Here, her ability to generate online content from existing print materials helped to shape many online projects.
Norah has translated a variety of projects for a variety of businesses and government agencies from the local library to an international pharmaceutical distributor. Her translations have been read on labels all over Latin America. Saving the world one aspirin at a time!
Other experiences include a B.A. in Education from the University of Arizona and motherhood. In her free time, she guides her family around the Sierras.
Read about the results we've delivered to our clients »
