Shotokan Karate of America, Tahoe Dojo


Tahoe dojo is an affiliate of Shotokan Karate of America (SKA), a nonprofit organization teaching traditional karate-do in the United States since 1955.

Tahoe dojo's primary market is the Nevada and California shores of North Lake Tahoe and the town of Truckee, CA.


Restrained by a shoestring budget, this small Shotokan karate club needed to attract and educate more people about the benefits of karate training. After a consultation with eSherpa, these goals were set:


Determined to achieve the set goals, we employed these tactics:


The client was very pleased with the outcome of our efforts:

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